Matte Finish vs Light Reflection: Effect of Car Exterior Finish on Product Attractiveness

نویسندگان

چکیده

Perceived quality in industrial design constitutes CMF (color, material, and finish). Previous studies have explored the impact of car color materials used on consumer behavior; however, there are only few type surface finish, which this study focuses on. In automobile industry, matte finish is provided mainly for luxury products. It also known that exterior automobiles improves perceived by reflecting light. other words, light reflection positioned as opposite features. study, following hypothesis was derived based literature glossy finish: a car’s has negative product attractiveness. For verification, two designs with same SUV styling but different finishes (matte reflection) were studied. This supported assessed using paired comparisons an online survey. The result obtained regardless conditions, such gender, age, ownership. addresses gaps knowledge effects attractiveness suggests practitioners should not blindly believe conventional perceptions industry.

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ژورنال

عنوان ژورنال: International symposium on affective science and engineering

سال: 2023

ISSN: ['2433-5428']

DOI: https://doi.org/10.5057/isase.2023-c000003